Police, Fire & Military Specials

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Military Discounts

Bertera Chevrolet | PALMER

We proudly support those who've served by offering the GM Military Discount on a wide selection of eligible new Chevrolet vehicles. This exclusive offer is available to Active Duty members, Reservists, Retirees, and Veterans within one year of discharge, as well as their spouses, from all branches of the U.S. military-Army, Navy, Marines, Air Force, National Guard, and Coast Guard. It's our way of saying thank you for your service and dedication. If you're in the Palmer, Springfield, or Chicopee area, learn how you can qualify for special military pricing and combine your discount with other Chevy incentives to maximize your savings.

First Responder Discount

Bertera Chevrolet | PALMER

We're honored to give back to the brave individuals who serve and protect our communities every day. The GM First Responder Discount provides special pricing below MSRP on eligible new Chevy models for Firefighters, Law Enforcement, EMTs, Paramedics, Correctional Officers, and 911 Dispatchers. This offer is available at our Palmer, MA dealership and extends to first responders throughout Western Massachusetts, including Springfield, Amherst, and Ludlow. It's just one of the ways we show our appreciation for your service, with added savings on the reliable Chevrolet vehicles you depend on.

* Bertera Chevrolet is the fastest growing Chevy dealer in New England. We stock the largest, most diverse, and best equipped inventory of new Chevrolets and used vehicles in the area. With the best prices and largest selection on all our new and used vehicles, come see why people from Maine to Virginia are coming to Bertera Chevrolet in Palmer to purchase their next car, truck, or SUV.

* MSRP is the Manufacturer's Suggested Retail Price (MSRP) of the vehicle. It does not include any taxes, fees, or other charges. Pricing and availability may vary based on a variety of factors, including options, dealer, specials, fees, and financing qualifications. Consult your dealer for actual price and complete details. Vehicles shown may have optional equipment at additional cost.

*Pricing provided may vary significantly between website and dealer as a result of supply chain constraints. Pricing shown is non-binding and does not constitute an offer. Contact your dealer for updated vehicle pricing. The estimated selling price that appears after calculating dealer offers is for informational purposes, only. You may not qualify for the offers, incentives, discounts, or financing. Offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details.

* The buyer must present the online price advertisement at the time of sale to qualify for the special internet sale pricing. New vehicle prices include all applicable rebates to dealer. To qualify for the dealer discount portion of the online new vehicle pricing; customer must trade a 2020 or newer retail vehicle. To qualify for the Bertera’s price on used vehicles; customer must trade a 2018 or newer retail vehicle. This dealer/trade in discount is to incentivize customers who have a trade in and give them the benefit of the used vehicle market conditions. Valid towards a retail purchase only. This discount shown will be reflected on the purchase order in the total trade allowance, not the vehicle discount. Not all will qualify. All online advertised prices include dealer source financing, outside financing is accepted but the price will be adjusted based on the current market-based price. Maximum down payment of $5,000. The price adjustment for no trade or no finance will be $2000. See dealer for details.

* Images, prices, and options shown, including vehicle color, trim, options, pricing, and other specifications are subject to availability, incentive offerings, current pricing, and credit worthiness. Bertera Chevrolet makes every effort to present information that is accurate. However, Bertera Chevrolet is not responsible for any errors or omissions. We will make every reasonable attempt to correct such discrepancies promptly upon notification of such errors or omissions, however pricing discrepancies and other errors are considered invalid. Actual odometer reading may vary due to test drives and other miles driven since the vehicle was listed. The features listed are VIN drawn from when the vehicle was new and may vary as a used vehicle; Not responsible for typographical errors; features must be verified with the dealer.

* In transit means that vehicles have been built but have not yet arrived at your dealer. Images shown may not necessarily represent identical vehicles in transit to your dealership. See your dealer for actual price, payments, and complete details.

** Final prices include dealer DOC fee of $889 AND title prep fee of $5. Must present this offer/internet price prior to purchase to qualify for all internet pricing. Price does not include applicable tax, title, license, reg.