Aldo Bertera - Founder

ALDO M. BERTERA
Founder
1937-2013

Aldo Bertera (1937 - 2013) started working at his father's Texaco gas station at the age of 13. Along with his brother Robert, they helped run the gas station and used car operation. He graduated from West Springfield High School in 1955, and then from the General Motors institute in Flint, Mich., in 1957. After graduating it became Aldo's dream to own a Chevrolet dealership.

In 1973, Aldo and Robert brought the then-new Subaru brand to West Springfield, grafting the first Bertera showroom onto the Texaco station. Outgrowing the space, they built a new Subaru dealership on Riverdale Street, in West Springfield. They expanded the company first in 1982 with the now defunct Lincoln/Mercury dealership, then again in 1987 with the Dodge store in Westfield, MA. They continued to grow the business from there.

Aldo's dream of owning a Chevrolet dealership was finally realized in 1997 with the purchase of Riggs Chevrolet in Palmer, MA. Under the leadership of Brian Yarrows, Bertera Chevrolet flourished and became a place of great pride for Aldo. He would always make time to visit with customers and employees alike, intent on making sure everyone was completely satisfied.

It was Aldo's determination, intelligence, and commitment to the community that grew the Bertera Company to what it is today. There are currently nine dealerships and two Collision Centers throughout Massachusetts and Connecticut representing Chevrolet, Chrysler, Dodge, Fiat, Jeep, Ram, Truck, Mitsubishi, Nissan, and Subaru.

We are proud to carry on Aldo's legacy providing Chevrolet's Award winning line-up of vehicles with his standards of superior customer service.

* Bertera Chevrolet is the fastest growing Chevy dealer in New England. We stock the largest, most diverse, and best equipped inventory of new Chevrolets and used vehicles in the area. With the best prices and largest selection on all our new and used vehicles, come see why people from Maine to Virginia are coming to Bertera Chevrolet in Palmer to purchase their next car, truck, or SUV.
* MSRP is the Manufacturer's Suggested Retail Price (MSRP) of the vehicle. It does not include any taxes, fees, or other charges. Pricing and availability may vary based on a variety of factors, including options, dealer, specials, fees, and financing qualifications. Consult your dealer for actual price and complete details. Vehicles shown may have optional equipment at additional cost.
*Pricing provided may vary significantly between website and dealer as a result of supply chain constraints. Pricing shown is non-binding and does not constitute an offer. Contact your dealer for updated vehicle pricing. The estimated selling price that appears after calculating dealer offers is for informational purposes, only. You may not qualify for the offers, incentives, discounts, or financing. Offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details.
* The buyer must present the online price advertisement at the time of sale to qualify for the special internet sale pricing. New vehicle prices include all applicable rebates to dealer. To qualify for the dealer discount portion of the online new vehicle pricing; customer must trade a 2020 or newer retail vehicle. To qualify for the Bertera’s price on used vehicles; customer must trade a 2018 or newer retail vehicle. This dealer/trade in discount is to incentivize customers who have a trade in and give them the benefit of the used vehicle market conditions. Valid towards a retail purchase only. This discount shown will be reflected on the purchase order in the total trade allowance, not the vehicle discount. Not all will qualify. All online advertised prices include dealer source financing, outside financing is accepted but the price will be adjusted based on the current market-based price. Maximum down payment of $5,000. The price adjustment for no trade or no finance will be $2000. See dealer for details.
* Images, prices, and options shown, including vehicle color, trim, options, pricing, and other specifications are subject to availability, incentive offerings, current pricing, and credit worthiness. Bertera Chevrolet makes every effort to present information that is accurate. However, Bertera Chevrolet is not responsible for any errors or omissions. We will make every reasonable attempt to correct such discrepancies promptly upon notification of such errors or omissions, however pricing discrepancies and other errors are considered invalid. Actual odometer reading may vary due to test drives and other miles driven since the vehicle was listed. The features listed are VIN drawn from when the vehicle was new and may vary as a used vehicle; Not responsible for typographical errors; features must be verified with the dealer.
* In transit means that vehicles have been built but have not yet arrived at your dealer. Images shown may not necessarily represent identical vehicles in transit to your dealership. See your dealer for actual price, payments, and complete details.
** Price does not include applicable tax, title, license, reg, $5 MA Title prep., $889 DOC fee, and other dealer fees (unless itemized above).