1st Responders and Military Discounts

Save on your next vehicle.

At Bertera Chevrolet in Palmer, MA, we're proud to offer exclusive Chevy incentives for those who give so much to their communities. First responders2, and military personnel3 may qualify for $500 Bonus Cash⁵ toward the purchase of select new Chevrolet vehicles⁶. Whether you're shopping for a dependable Chevy Silverado, a family-friendly Equinox, or a sporty Trailblazer, you can combine your Bonus Cash with current retail offers and Chevrolet specials for exceptional savings. It's our way of saying thank you, while helping you drive home in a vehicle you'll love.

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Chevrolet Military Program

Chevrolet is honored to support those who serve our country by providing the most inclusive military offer from any car company. Eligible military personnel can receive special offers on our vehicles6, OnStar services7 and SiriusXM packages.8

Chevrolet First Responder Program

Chevrolet is here with a program for all of the firefighters, police officers, 911 Dispatchers and EMT/Paramedics9;who have been there for the people who really needed it this year.

Frequently Asked Questions About Chevrolet Bonus Cash Programs

A: Active Duty, Reservists, Veterans (within 1 year of discharge), and Retirees of the U.S. Armed Forces, including spouses, may qualify for Chevy's Military Discount⁴.

A: Yes! Public and private school teachers, college professors, and university staff may be eligible for Chevrolet’s Educator Discount¹ on select new Chevy models.

A: First responders—including police, firefighters, EMTs, paramedics, and 911 dispatchers—can qualify for the GM First Responder Bonus Cash³ on eligible new Chevrolet vehicles.

A: Yes, in most cases you can stack your $500 Bonus Cash⁵ with other current Chevrolet retail offers for even more savings.

A: You’ll need to provide a valid authorization code and proof of your qualifying status. Each program has specific requirements. See the official links or visit Bertera Chevrolet for help. 


 Military      First Responders      Education    

2. First Responders: Must be a current Firefighter, Police, EMT/Paramedic, or 911 Dispatcher.  First Responders employed by federal, state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by applicable federal, state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other directives or standards regarding ethics and gift acceptance by the applicable federal, state or municipal employees. By accepting this offer, you verify that doing so complies with all laws, regulations, policies or other restrictions regarding ethics or gift acceptance that apply to you. Eligible participants are able to sponsor their spouse. At participating dealers only. Visit gmfirstresponderappreciation.com for program eligibility details and for a list of eligible vehicles. Not available with some other offers. Must provide authorization number to participating dealer prior to or at time of vehicle delivery to receive offer. Take new retail delivery by 1/2/26.

3. Military Personnel: Eligible military personnel includes Active Duty members, Reservists, National Guard members, Veterans and Retirees of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard. Eligible participants are able to sponsor their spouse. At participating dealers only. Visit gmmilitaryappreciation.com for program eligibility details and for a list of eligible vehicles. Not available with some other offers. Must provide authorization number to participating dealer prior to or at time of vehicle delivery to receive offer. Take new retail delivery by 1/4/27.

4. $500 Discount: At participating Chevrolet, Buick and GMC dealers. Not available with some other offers. Must take new retail delivery by 1/4/27.

5. Chevrolet Vehicles: At participating dealers. Not available with some other offers. Must take new retail delivery by 1/4/27..

6. Chevrolet Military Program: Eligible military personnel includes Active Duty members, Reservists, National Guard members, Veterans and Retirees of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard. Eligible participants are able to sponsor their spouse. At participating dealers only. Visit gmmilitaryappreciation.com for program eligibility details and for a list of eligible vehicles. Not available with some other offers. Must provide authorization number to participating dealer prior to or at time of vehicle delivery to receive offer. Take new retail delivery by 1/4/27.

7. OnStar Military Appreciation: Discount does not apply to data plans. Available for select members of the U.S. military. Press the blue OnStar button in your vehicle to talk to an OnStar Advisor about product availability, activation and details. Offer available through 1/4/27.

8. SiriusXM Military Appreciation: All SiriusXM services require a subscription. Service subject to the SiriusXM Customer Agreement and Privacy Policy, visit www.siriusxm.com to see complete terms and how to cancel which includes calling 1-866-635-2349. Some services, content and features are subject to device capabilities, an active data connection enabled in the vehicle and location availability. All fees, content and features are subject to change. Content varies by subscription plan. SiriusXM and related logos are trademarks of Sirius XM Radio LLC and its respective subsidiaries.

9. Chevrolet First Responder Program:  Must be a current Firefighter, Police, EMT/Paramedic, or 911 Dispatcher.  First Responders employed by federal, state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by applicable federal, state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other directives or standards regarding ethics and gift acceptance by the applicable federal, state or municipal employees. By accepting this offer, you verify that doing so complies with all laws, regulations, policies or other restrictions regarding ethics or gift acceptance that apply to you. Eligible participants are able to sponsor their spouse. At participating dealers only. Visit gmfirstresponderappreciation.com for program eligibility details and for a list of eligible vehicles. Not available with some other offers. Must provide authorization number to participating dealer prior to or at time of vehicle delivery to receive offer. Take new retail delivery by 1/4/27.